Spring 2016 - Balancing The Elephant Yogic Business Course

90-day Business Course designed for Yoga Teachers & Authors | taught by Lynann Politte
Watch Intro Video

Course description

The Spring 2016 Balancing The Elephant Course has been completed.
For details on the next course and how you can join please click the button below for more details.


Lynann Politte
Lynann Politte
Manager & Promoter for Yoga Teachers

Lynann Politte’s unique approach, years of experience, drive, and vibrant enthusiasm provides the business guidance, strategy, and tools for yoga professionals to expand the reach of their message, taking their business to the next level. She masterfully reframes “branding” into a model that is conscious, mindful, and wrapped in integrity. Her support, management, and connections are the catalyst for the potential held in the wisdom and skills of each client. Lynann holds a Master in Business Administration, is founder of her boutique management firm, Yoni Speaks Productions and creator of “Balancing the Elephant” business series. She is a regular contributor to publications such as Elephant Journal and Yogaanonymous. As a compelling and thought provoking workshop presenter she has taught Yogic Business workshops at Yoga Journal, Yoga Alliance online course series, Forrest Yoga 200hr teacher training, Lighting the Path 200hr teacher training and YogaJoy 500hr Yoga Therapy teacher training.

Want to know if this course is right for you?
Click here to email me directly.


NEXT COURSE BEGINS FALL 2016.
Sign-up for the waiting list for the next course and more information.

Sign Up Now

Course Curriculum

Module 1: MARKETING FOR YOGA TEACHERS - Unit 1 - The Brand Is You
98:00
Unit 1 - The Brand is You - Welcome
Unit 1 - The Brand is You - Power Point Slides
Unit 1 - The Brand Is You - Presentation Part 1
Unit 1 - The Brand Is You - Presentation Part 2
Unit 1 - The Brand Is You - Presentation Part 3
Unit 1 - Wisdom Interview - Cyndi Lee
Unit 1 - Homework - Branding Questions
Unit 1 - Homework - My Body of Work
Unit 1 - Homework - Write My Biography
Welcome Call from April 4th @ 3pm PST
BtE Spring 2016 Group Call #1
Hide Content
Module 1: MARKETING FOR YOGA TEACHERS - Unit 2 - Where and How To Promote Your Expertise
35:31
Unit 2 - Where & How to Promote Your Expertise - Welcome
Unit 2 - Where & How to Promote Your Expertise - Power Point Slides
Unit 2 - Where & How to Promote Your Expertise - Presentation - Part 1
Unit 2 - Where & How to Promote Your Expertise - Presentation - Part 2
Unit 2 - Tools - Cross Marketing Chart
Unit 2 - Homework - Cross Marketing Possibilities Check List
Hide Content
Module 1: MARKETING FOR YOGA TEACHERS - Unit 3 - What You Need for an Effective & Compelling Website
69:36
Unit 3 - What You Need for an Effective & Compelling Website - Welcome
Unit 3 - What You Need for an Effective & Compelling Website - Power Point Slides
Unit 3 - What You Need for an Effective & Compelling Website - Presentation - Part 1
Unit 3 - What You Need for an Effective & Compelling Website - Presentation - Part 2
Unit 3 - Tools - Resources for Building a Website
Unit 3 - Homework - Your Site Map Chart
Unit 3 - Homework - Strategic Website Questions
Unit 3 - Homework - Steps to Building a Website
Unit 3 - Homework - Website Content Checklist
BtE Group Call #2
Hide Content
Module 1: MARKETING FOR YOGA TEACHERS - Unit 4 - Online Marketing: Tools for Increase your online visibility
88:20
Unit 4 - Online Marketing : Tools to increase your Online Visibility - Welcome
Unit 4 - Increase Your Online Visability - Power Point Slides
Unit 4 - Increase Your Online Visibility - Presentation - Part 1
Unit 4 - Increase Your Online Visibility - Presentation - Part 2
Unit 4 - Increase Your Online Visibility - Presentation - Part 3
Unit 4 - Homework - Blog and Vlog Article Strategy
Unit 4 - Homework - Online Advertising Worksheet
Unit 4 - Resources - Social Media Time Management Article
Unit 4 -- Resources - HootSuite Intro and Overview
Hide Content
Module 2: BUILDING COMMUNITY FOR YOGA TEACHERS - Unit 5 - Building Community
75:18
Unit 5 - Building Community - Welcome
Unit 5 - Building Community - Power Point Slides
Unit 5 - Building Community - Presentation - Part 1
Unit 5 - Building Community - Presentation - Part 2
Unit 5 - Wisdom Interview - Pete Guinosso
Unit 5 - Homework - Community Building Action Plan
Unit 5 - Homework - Niche Marketing Strategy
Unit 5 - Resources - Recipe for A Successful Retreat Article with Community
Hide Content
Module 2: BUILDING COMMUNITY FOR YOGA TEACHERS - Unit 6 - Yogic Negotiation
23:01
Unit 6 - Yogic Negotiation - Welcome
Unit 6 - Yogic Negotiation - Power Point Slides
Unit 6 - Yogic Negotiation - Presentation
Unit 6 - Homework - Yogic Negotiation Worksheet
Unit 6 - Resources - 12 Points for Negotiating Your Yoga Event Contract Article
Unit 6 - Resources - Contract Checklist
BtE Group Call #3
Hide Content
Module 3: TOURING FOR YOGA TEACHERS - Unit 7 - Taking Your Teachings On The Road
97:14
Unit 7 - Taking Your Teachings On The Road - Welcome
Unit 7 - Taking Your Teachings On The Road - Power Point Slides
Unit 7 -Taking Your Teachings on the Road - Presentation
Unit 7 - Wisdom Interview - Kia Miller
Unit 7 - Homework - Tour Strategy
Unit 7 - Handout - Elements for a Successful Retreat Chart
Hide Content
Module 3: TOURING FOR YOGA TEACHERS - Unit 8 - Workshops & Building A Tour
29:10
Unit 8 - Workshops & Building A Studio Tour - Welcome
Unit 8 - Workshops & Building A Tour - Power Point Slides
Unit 8 - Workshops & Building A Studio Tour - Presentation
Unit 8 - Homework - Studio Tracking Spreadsheet
Unit 8 - Homework - Workshop Development
Unit 8 - Resources - 12 Points of Contract Negoation
Unit 8 - Resources - Sample Contract/Agreement Template
BtE Group Call #5
Hide Content
Module 3: TOURING FOR YOGA TEACHERS - Unit 9 - Retreats
116:48
Unit 9 - Retreats - Welcome
Unit 9 - Retreats - Power Point Slides
Unit 9 - Retreats - Presentation Part 1
Unit 9 - Retreats - Presentation Part 2
Unit 9 - Wisdom Interview - Brook Roberts
Unit 9 - Homework - Creating the Experience Worksheet
Unit 9 - Homework - Pricing and P&L
Unit 9 - Resources - Check Lists for Participant Experience
Unit 9 - Resources - Landing Page Tips
Unit 9 - Resources - Three Landing Page Examples
Unit 9 - Article - Taking Your Teachings on the Road with Retreats
Unit 9 - Article - Recipe for A Successful Retreat with Community
Unit 9 - Article - So You Want to Do A Yoga Retreat
Hide Content
Module 3: TOURING FOR YOGA TEACHERS - Unit 10 - Get Booked at Festivals and Conferences
74:56
Unit 10 - Getting Booked at Festivals & Conferences - Welcome
Unit 10 - Getting Booked at Festivals & Conferences - Power Point
Unit 10 - Getting Booked at Festivals & Conferences - Presentation Part 1
Unit 10 - Getting Booked at Festivals & Conferences - Presentation Part 2
Unit 10 - Wisdom Interview - Dakini Ma
Unit 10 - Homework - I.D. Potential Festival & Conferences
Unit 10 - Resources - Sample Email for Festival Producer
Unit 10 - Resources - W9 Sample
Unit 10 - Resources - Event Lead Tracking Worksheet
Unit 10 - Article - Getting Booked at Festivals & Conferences
Hide Content
Module 4: MANAGEMENT FOR YOGA TEACHERS - Unit 11 - Managing Your Business Intuitively
58:56
Unit 11 - Managing Your Business Intuitively - Welcome
Unit 11 - Managing Your Business Intuitively - Power Point
Unit 11 - Managing Your Business Intuitively - Presentation
Unit 11 - Wisdom Interview - Ana Forrest
Group Call #8
Hide Content
Module 4: MANAGEMENT FOR YOGA TEACHERS - Unit 12 - Managing Your Class & The Difficult Student
40:32
Unit 12 - Managing Your Class & The Difficult Student - Welcome
Unit 12 - Wisdom Interview - Jeanne Heileman
Unit 12 - Resources - Tips for Handling The Difficult Student
Hide Content
Module 4: MANAGEMENT FOR YOGA TEACHERS - Unit 13 - Managing Business Structure & Insurance
19:57
Unit 13 - Managing Your Business Structure and Insurance - Welcome
Unit 13 - Managing Business Structure & Insurance - Power Point
Unit 13 - Managing Your Business Structure - Presentation
Unit 13 - Managing Business Structure & Insurance - Resources/Homework
Hide Content
Module 4: MANAGEMENT FOR YOGA TEACHERS - Unit 14 - Managing Your Relationship to Making Money
17:33
Unit 14 - Managing Your Relationship to Money - Welcome
Unit 14 - Managing Your Relationship to Making Money - Power Point
Unit 14 - Managing Your Relationship to Money - Presentation
Unit 14 - Managing Your Relationship to Making Money - Homework
Hide Content
Module 4: MANAGEMENT FOR YOGA TEACHERS - Unit 15 - Effective Communication for Business
68:51
Unit 15 - Effective Communication for Business - Welcome
Unit 15 - Effective Communication for Business - Power Point
Unit 15 - Communication for Business - Presentation
Unit 15 - Wisdom Interview - Lisa Walford
Unit 15 - Homework - Communication Breakdown
Unit 15 - Resources - Lisa's Full Article on the 6 C's & Effective Communication
Unit 15 - Resources - Mudras for the Communication
Group Call #9
Hide Content
Module 4: MANAGEMENT FOR YOGA TEACHERS - Unit 16 - Managing Yourself: Staying Motivated, Inspired, and Self-Care
26:41
Unit 16 - Staying Motivated, Inspired, and Self Care - Welcome
Unit 16 - Wisdom Interview - Joan Hyman
Unit 16 - Staying Motivated, Inspired, and Self Care (Handout to go with AUDIO)
Unit 16 - Staying Motivated, Inspired, and Self Care - Presentation (AUDIO)
Unit 16 - Resources - 20 Minute Spa
Unit 16 - Resources - Elixer Recipe
Group Call #10
Hide Content